Wall Street · FL Post Wire
Loylogic, along with Epsilon and Loyalty & Reward Co, will host Loyalty Programs: The Complete Masterclass™ in Dubai on November 4–5, 2026. The event comes as the Middle East loyalty market is projected to reach US$3.4 billion in 2026 and is expected to grow to US$5.6 billion by 2030, reflecting a 15.1 percent year-on-year increase.
The two-day executive masterclass at Marriott Marquis Dubai Creek is designed for senior leaders in loyalty, CRM, customer engagement, digital, marketing, and partnerships. The program aims to help brands deepen customer relationships, drive engagement, and maximize commercial value from loyalty investments across the UAE, Saudi Arabia, and the wider region.
With customer expectations rising and artificial intelligence transforming brand engagement, the masterclass will address how organizations can integrate customer data, intelligent personalization, reward innovation, and stronger program economics to deliver differentiated experiences and sustainable business impact.
Gabi Kool, Chief Executive Officer at Loylogic, said, “Loyalty is entering a new era where the quality of the customer experience matters as much as the reward itself. Brands have an opportunity to use data, AI and richer reward ecosystems to create more relevant and meaningful relationships with their customers. Bringing this masterclass to Dubai allows us to combine global expertise with the energy and ambition we are seeing across the region, and to help leaders translate new thinking into measurable business value.”
The masterclass curriculum will cover the full loyalty lifecycle, including program objectives, design frameworks, consumer psychology, rewards strategy, gamification, data, technology, commercial modeling, ROI optimization, security, and fraud prevention. Sessions will also address emerging developments such as AI, agentic commerce, and the evolving role of loyalty within the broader customer experience landscape.
Adam Whatling, Chief Commercial Officer at Loylogic, commented, “Loyalty has become a much broader commercial conversation. It touches customer experience, data, technology, partnerships, revenue and long-term customer value. What makes this masterclass particularly valuable is the combination of strategic thinking and practical application. Participants will be able to challenge how their programs work today, learn from global best practice and leave with frameworks they can apply directly within their businesses.”
Brad Macdonald, Vice President Product Management at Epsilon, added, “As more and more brands adopt loyalty as the centerpiece of their customer strategy, it becomes essential for brands to differentiate their loyalty offerings and to truly understand and act on customer needs. We're excited to join forces with innovative partners like Loylogic and Loyalty & Reward Co. to help brands explore ways to get and keep their customers' attention through more innovative and differentiated loyalty strategies.”
Fares Zayoud, Sr. Director Client Services at Epsilon, said, “Loyalty is evolving quickly, with AI, data and innovative loyalty systems opening up new ways for brands to engage their customers. The opportunity now is to turn these innovations into experiences that are genuinely relevant and valuable. This masterclass brings together the expertise and ideas needed to challenge established thinking and explore what comes next for loyalty in the region. Thought leadership and practical experience will be key to helping brands navigate this evolution.”
The faculty for the masterclass includes leading experts from Loylogic, Epsilon, and Loyalty & Reward Co, such as Gabi Kool, CEO and Adam Whatling, CCO at Loylogic; Dave Allen, VP, Tech and Data and Brad Macdonald, VP, Loyalty Strategy at Epsilon; Phil Shelper, CEO and Founder, Hunter Murray, Principal Consultant for Europe, and Krishna Mohan, Loyalty Director, MENA at Loyalty & Reward Co.
Attendees will receive a certificate upon completion, certified by The CPD Certification Service, and will be authorized to use the Certified Loyalty Expert™ designation and official Masterclass graduate emblem. Participants will also receive an exclusive copy of Loyalty Programs: The Complete Guide, 3rd Edition.
For more details about Loyalty Programs: The Complete Masterclass™, visit the official event page.
About Loylogic
Loylogic is a global provider of loyalty solutions, working with brands to deliver innovative reward programs and customer engagement strategies.
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Media Contact:
Austin Clark
Highway Communications
austin@highwaycommunications.co.uk
